We don't build software; we help customers deliver learning culture and build winning teams. Look past the product.

Our customer's goal is our goal; our product is just one tool for achieving it.

We take direct responsibility for the outcomes our customers need from their learning programs - for their workflows, the success of their end users, and the end results.

Our customers are accountable to entire organizations. Therefore, when they need something from us, we respond with extreme urgency. Take full ownership for problems and issues, immediately and directly.

Each of us represents the company.

Stay focused, apply yourself, and get the result.

Find the 'need behind the need,' and do everything you can to support it. Treat our customers and users like colleagues.

Your job description is 'be useful, period.'

Be reliable and predictable. Be the person who delivers, regardless of the context. Play to win. There is no room to be passive.

Never 'wait and see.' Be highly adaptable.

Speed of execution and quality output begin with precision. Working with precision means proactively owning the details.

Focus on simplicity with every pixel, line of code, word or action. Remove everything unnecessary.

Anticipate your audience; their needs, questions, and concerns. Anticipate what can go wrong and get ahead of it.

Life is too short to build something you don't believe in.

Craft comes from deeply considering users and their ultimate needs, and then delivering however possible.

We can always learn more about how our users think and feel and what's important to them. Always remember to ask why.

Curiosity is key to craft.